Media Tasting at The Alley Luxe

With more than 300 outlets around the world since its first outlet opening in 2013, The Alley has launched a premium lifestyle cafe concept, opening its first flagship store at Cineleisure.

Not only does this outlet showcase its finest collection of beverages, it also features a range of exquisite European pastries which other outlets do not offer.


Both the Brown Sugar Deerioca Fresh Milk and Matcha Brown Sugar Deerioca Fresh Milk were from the Brown Sugar Deerioca Series. The pearls were brewed over 4 hours with The Alley’s natural brown sugar. Being a matcha lover, I would definitely pick it over the others and the subtle bitterness would help suppress a certain amount of sweetness.

Brown Sugar Deerioca Fresh Milk at S$5.30.

Matcha Brown Sugar Deerioca Fresh Milk at S$6.30.

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The Snow Strawberry Lulu and the Snow Velvet Peach Oolong Tea were from the Lulu Fresh Fruit Series. This series is a concoction of fresh fruits and tea, finished with snow velvet cream.

Love how light and refreshing both drinks were and The Snow Strawberry Lulu had sour bits of strawberry. It was the drink I actually picked to finish up!

Snow Strawberry Lulu at S$6.30.

Snow Velvet Peach Oolong Tea at S$5.80.


Featuring the Northern Lights, 1 of the 2 drinks from the Aurora Series. It is an ice blended infusion of fresh fruits and tea served in a bottle. Not only great for photos but taste wise was pretty fruity and refreshing too!

Northern Lights Aurora Series at S$8.80.


Being someone who enjoys having European pastries, I got overly excited until my sequence went wrong as I had consumed the series of sweet before the savoury.

A hybrid of croissant and muffin, the cruffins are available in flavours such as kaya, salted caramel, lemon curd and chocolate.

Love the tartness of the lemon curd the most since I have always been fond of sour desserts.

European pastries ranged from S$3.50-S$5.80.

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Apart from the range of pastries which I had tried, what stood out was actually the sausage and cheese croissant. Biting into the flaky buttery crust, I could detect the cheese oozing it way out slowly, as the savoury taste lingered in my mouth.

The Alley fans would probably have started flooding Cineleisure just to grab their favourite drinks, trying out their pastries and overlooking the busy streets!

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How to go The Alley Luxe
Operating Hours


Address and Contact

8 Grange Rd, Level 2 Singapore 239695

Travel and Parking

Parking available at Cineleisure.

Travel via public transport.

Exit B;
Walk 322 m (about 7 minutes) to Cathay Cineleisure Orchard.
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