Media Event – Discover Niigata

Niigata prefecture is positioned on the Northwest coast of mainland Japan furthermore comprises of Sado Island. It’s geological area favors Niigata with an abundant sea, fertile mountainous, hot springs and an ideal atmosphere to encounter the four seasons. Visitors to Niigata not only appreciate the best of every season, and also the flavourful local delights that accompanies Niigata‘s beautiful nature. It is also accessible from capital Tokyo via domestic flights, trains and buses. The fastest way to visit Niigata is travel via domestic flight from Tokyo for about an hour flight.
About Sado Island
Sado is a city located on Sado Island in Niigata Prefecture, 2.5 hours away by ferry from mainland Japan. The rich history and tranquillity environment are some of the factors why Sado is selected to be one of the major tourist destinations in Niigata Prefecture. It used to be a place of political exile for many dissident intellectuals and artists. Sado Island has a nickname of “Japan’s floating treasure chest” and was once the world’s 5 largest producer of gold. The island has several temples and chronicled demolishes offering conceivable outcomes for different outdoor activities and not to miss the local fresh food. The detachment of the island and its unforgiving rugged scene has kept population numbers small, however it has additionally brought about a hatched and special Sado culture.

niigata japan

Beautiful coloured leaves on breath-taking Kinpoku mountain.

niigata

Anzan cedar wood.

niigata

Kusakari Shrine.

niigata japan

If you love the sun and the sea, then Jogahama coast is the perfect relaxation destination for you.

niigata

niigata

There are many interesting festive events in Niigata. Enjoy tradition Aikawa Ondo dance in the annual candlelit at Aikawa Yoinomai festival. Not to miss Niigata‘s delicious yellowtail that represents the best of winter delicacies of Sado at Yellowtail Festival.

I am honoured to be invited for Hello Niigata Pre-screening trailer and enjoy a feast of Niigata-style Sushi Gozen(a traditional multi-course Japanese dinner).

niigata japan

These ingredients are freshly flown from Niigata. And you certainly can’t miss; fresh and delicious seafood, sashimi, sushi, sake and beer.

niigata japan

niigata japan

Shirone’s Kingdom of Fruit that cultivates high quality fruits such as Le Lectir pears. It’s an amazing local produce that you must have it as dessert. The pear is of top grade, very juicy with natural sweet burst.

niigata japan

Hello Niigata Event was held at Tomi Sushi.

Explore well known attractions of Niigata Prefecture, incorporating both nature and culture. Discover the famous foods of Niigata, for example, rice, seafood, sake, tea and more! Find out more from Niigata locals and tips from foreigners and travellers for an authentic Niigata travel experience. “Hello Niigata” aims to uncover the region’s best kept secrets with a programme itinerary that is driven by interviews with Niigata locals and their tips on where to go, what to do and what to eat.

Episode 1 – Niigata City

Explore fresh local produce in Niigata city and to the Echigo Plains. There’s more to Japan‘s famed rice, explore the gorgeous rice terraces on Niigata’s picturesque hillsides. Having the best quality rice in the country, you can’t miss out a tour of a local sake brewery. Being a foodie, the highlight of program is definitely the visit to Niigata’s bustling Pia Bandai seafood market. Featuring various fresh catch seafood from the renowned Sea of Japan, as well as Shirone’s Kingdom of Fruit that cultivates high quality fruits such as Le Lectir pears and Echigo Hime (Princess Strawberries) during each season. Hello Niigata also uncover the secret hidden local food gems from Niigata locals on their favourite restaurants. Besides food, there are also nature, scenic landscapes as well as manicured gardens to look out for.

niigata japan

Episode 2 – Sado Island

In this episode, delicious Sado Kuroge Wagyu Beef that is exclusive to selected restaurants and hotels on the island will be revealed. Be sure to explore a treasure trove of cultural activities that can be experienced on the island. Some activities such as gold mine museum and Sado Nishimikawa Gold Park, as well as the preserved Shukunegi Village and Kodo Village. Catch a glimpse of the magnificence beauty that is exclusive on Sado Island. It acquaints viewers with Sado Island’s popular Onsen and guesthouse that is popular for their beautiful perspectives of the pine tree backwoods. In addition, the Tori Forest Park, where the nearly wiped out Japanese Crested Ibis birds were brought back into conservation. Through various interviews amid the scene, the program dives into the daily lives of the island’s inhabitants and non-Japanese expatriates. Find out how their presence have impacted Sado Island’s way of life hitherto.

Uncover the beauty of Niigata cultures and foods at “Hello Niigata“. Don’t miss the 2 episode TV program, would be airing on Mediacorp TV Channel Okto on 29 December 2016 and 05 January 2017 at 9pm (Thursday).

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