Press Release on KFC Umakara Chicken

Since thousands of years ago in culinary history, there have been four widely accepted and recognized taste profiles – sweet, sour, salty and bitter. These four taste profiles defined almost everything we eat. Chefs and cooks everywhere craft their dishes based on these four tastes, and mastering the intricate balances of the four tastes is the key to create delicious dishes.

It wasn’t until recently that a fifth taste, loosely described as ‘moreish savoury’, was propelled into the limelight in the culinary world. Studies published in 2009 confirmed that the human tongue does indeed have taste receptors for this savoury taste profile, commonly known to us as ‘umami’. This discovery excited the culinary world immensely, as the umami taste was found to be the most appetizing taste profile of all, and learning more about this taste can only mean being able to create more and more delicious masterpieces.

Although the umami taste has only recently gotten its well-deserved limelight in the modern culinary world, it is interesting to note that the Japanese has long since known about it since the start of the 20th century. In fact, ‘umami’ is a loanword from the Japanese, crafted by scientist Kikunae Ikeda from the words umai (delicious) and mi (taste). Dashi, a rich stock made from kelp which is widely used as a flavour base in Japanese cooking, is one of the foods known to have the strongest umami taste. Other foods rich in umami are asparagus, tomato, cheese and meat. It is hardly surprising that the Japanese found out about umami way before everyone else did, given their knack for discovery and inventions coupled with their long and rich culinary history!

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Drawing inspiration from the Japanese’s love of umami, KFC launches the new Umakara Chicken. Juicy, fresh chicken marinated in savoury shoyu and Japanese spices, hand-coated in a spicy, crispy batter, then sprinkled with an umami spice sprinkle – the Umakara Chicken is definitely beyond what you commonly expect from typical Japanese flavours such as shoyu or teriyaki. The addictive lure of umami and the kick of heat from the Japanese spices make for an indescribable flavour combination that gives you uninhibited taste enjoyment that is truly out of this world!

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Food Review on KFC Umakara Chicken

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Konichiwa! This is a media tasting invitation from KFC Singapore.  Let’s explore further what’s new in KFC Menu!

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The KFC Umakara Chicken. Being a yogi, I would usually remove any deep fried skin and munch on the meat inside. However I did not do so this time. The savoury shoyu and Japanese spices not only smells good and also taste irresistible. It is also more crispy and juicy than the standard KFC chicken. Having a light taste bud, I would find this flavour is on a more salty side.

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Fuss-free boneless KFC Crispy Tender made of 100% chicken fillet that is rich in protein and low in fat.

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Potatoes that were mashed and deep fried till golden – KFC Shrooms Poppers. Munching further, there is a mini surprise! Finely chopped mushrooms, mixed vegetables, meatloaf and onion hidden in the Shrooms Poppers.

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Refreshing Mango Peach drink in this hot weather in Singapore. It balances well with KFC Umakara Chicken.

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KFC Umakara Chicken will be available island wide for a limited time period: 13 July 2016 till while stocks last. Try the KFC Umakara Chicken and let your taste buds experience the indescribably good fifth taste!

KFC Menu on Umakara Chicken:

For Lean Eaters*,

  • 2 pieces KFC Umakara Chicken
  • 1 regular Coleslaw
  • 1 regular Whipped Potato
  • 1 regular SJORA Mango Peach
  • At S$7.90
  • *Unique to Lean Eaters

For Heavy Duty Eaters**,

  • 2 pieces KFC Umakara Chicken
  • 2 pieces Crispy Tenders
  • 2 pieces Shrooms Poppers
  • 1 regular Whipped Potato
  • 1 regular SJORA Mango Peach
  • At S$9.50
  • **Unique to Heavy Duty Eaters

 

About KFC Singapore

Kentucky Fried Chicken Management Pte Ltd is the leading quick-service restaurant chain in the chicken category in Singapore. KFC is renowned for serving its customers delicious, complete family meals at affordable prices. The first KFC restaurant in Singapore was opened in 1977, and there are now 82 restaurants island-wide. KFC a.m. was introduced in November 2007 and is now served at 67 of its restaurants. The company also provides KFC Delivery as part of its commitment to meet the needs of consumers. There are more than 19,400 KFC restaurants in 120 countries and territories around the world.

We are grateful for the opportunity to be invited for a sumptious KFC Umakara Chicken Set at KFC Singapore, for the purposes of this review. We were not remunerated monetarily for the review, all opinions and experiences remain our own alone.

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Budget Per Pax

S$7.90-S$9.50

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